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	<title>A PM&#039;s workshop &#187; Business Case</title>
	<atom:link href="http://www.magnone.eu/archives/tag/business-case/feed" rel="self" type="application/rss+xml" />
	<link>http://www.magnone.eu</link>
	<description>Information is for projects like water for life. The success lies in a careful management of needs.</description>
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		<title>Risks of managing the “Business Change”</title>
		<link>http://www.magnone.eu/archives/3148</link>
		<comments>http://www.magnone.eu/archives/3148#comments</comments>
		<pubDate>Thu, 28 Jan 2010 13:49:58 +0000</pubDate>
		<dc:creator>Eugenio</dc:creator>
				<category><![CDATA[Prince2]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[Business Case]]></category>

		<guid isPermaLink="false">http://www.magnone.eu/?p=3148</guid>
		<description><![CDATA[<p>Delivering the correct solution to the business is the end of the project. However, it introduces a new order of obligations. Thereby, there is a strategic necessity to bridge and synchronize the program / project activities and the business operations. This has to be started at the project’s initiation with a better fitted Business Case.</p>
A [...]]]></description>
			<content:encoded><![CDATA[<p>Delivering the correct solution to the business is the end of the project. However, it introduces a new order of obligations. Thereby, there is a strategic necessity to bridge and synchronize the program / project activities and the business operations. This has to be started at the project’s initiation with a better fitted <a href="http://www.magnone.eu/wp-content/uploads/Prince2Templates/BusCase220.html" target="_blank">Business Case</a>.</p>
<h2>A two-speed issue in customer organization</h2>
<div id="attachment_3151" class="wp-caption alignright" style="width: 310px"><a href="http://www.magnone.eu/wp-content/uploads/2010/01/Differential-avi.jpg"><img class="size-medium wp-image-3151" title="Differential avi" src="http://www.magnone.eu/wp-content/uploads/2010/01/Differential-avi-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Differential gear</p></div>
<p>The easiest analogy is the<a href="http://en.wikipedia.org/wiki/Differential_%28mechanical_device%29" target="_blank"> differential gear</a> in a car. “<em>A vehicle&#8217;s wheels rotate at different speeds, mainly when turning corners. The differential is designed to drive a pair of wheels with equal<a href="http://en.wikipedia.org/wiki/Torque" target="_blank"> torque</a>, whilst allowing them to rotate at different speeds</em>.”</p>
<p>Until the outcome has been successfully delivered, the project is the slower part. It absorbs resources both in terms of money and energy from stakeholders who usually are key players in their functions (from management to final users).  Therefore, the benefits have to blossom for the creation of a new balance.</p>
<h2>A dynamic Business Case</h2>
<p>The template for the business case, like that suggested by Prince2, covers almost any situation. Moreover, its structure contains all necessary elements for further validations. Thus, the ability to deal with changing situations will be gained through the shaping of each component.</p>
<h2>Reasons</h2>
<p>The main point is about the company strategy (see <a href="http://www.magnone.eu/archives/3144" target="_blank">post)</a>. This fosters the specific strategy for the project. Therefore, this offers a frame for asking an advice to the Sponsor.</p>
<p><strong>Business Options</strong>:</p>
<p>“<em>Presenting the available options”. </em></p>
<p>This is the pool of the available opportunities. From a Risk Management viewpoint, it is the place where to search for the “alternative route”, when the risks posed to the actual plan are just too big.</p>
<h2>Benefits</h2>
<p>“<em>The benefits that the project will deliver expressed in measurable terms against the situation as it exists prior to the project</em>”.</p>
<p>The assessment of the progress toward realization has to include the impact on the ongoing operations. As a result, explicit references to the current processes are requested for negotiating the needs of both sides: project and operating business.</p>
<h2>Risks</h2>
<p>The list of the most dangerous risks is reasonable if, and only if the strategy has been clearly stated. Without a clear choice, it is impossible to define those risk can be generated.</p>
<h2>Costs</h2>
<p>They will be analyzed and balanced in the <strong>investment appraisal</strong> section.</p>
<h2>Timescale</h2>
<p>It has to consider the business operational (e.g. testing and then training) needs. However, the time to market is a key factor for setting (and delaying) the delivery date.</p>
<h2>Investment appraisal</h2>
<p>This is the place where the business finds the future benefits (and the dis-benefits). Clear links to stakeholders could dramatically increase the project acceptance’s opportunities.</p>
<h2>Conclusion</h2>
<p>The Business Case represents a light-house for the project.</p>
<p>Therefore, the principles and the metrics for monitoring the performances cannot be modified without a complete review of the project itself. However, the elements cannot be considered simple martinets. They need to be built for responding efficiently and efficaciously to the continuous changes of the business environment.</p>
<h2>Credits:</h2>
<p>The concept of &#8220;Benefit Realization Management&#8221; comes from MSP manual &#8211; OCG.</p>
<p>http://leake.ge.uiuc.edu/autodesk_inventor_10.htm</p>
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		</item>
		<item>
		<title>Risks and strategy</title>
		<link>http://www.magnone.eu/archives/3144</link>
		<comments>http://www.magnone.eu/archives/3144#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:32:37 +0000</pubDate>
		<dc:creator>Eugenio</dc:creator>
				<category><![CDATA[Prince2]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.magnone.eu/?p=3144</guid>
		<description><![CDATA[The physical feasibility (e.g. technology, capacity or capability) is the primary source of risks. The management’s wrong judgment of the former is the second one.
From this premise, the Business Case should univocally establish the “owner” of the solution. Therefore, this declaration cannot be left the orphan .This means that level of the producing organization’ mastery of the technology / production’s process / capacity has to be indicated as one of the key elements on which the strategy has been [...]]]></description>
			<content:encoded><![CDATA[<p>The physical feasibility (e.g. technology, capacity or capability) is the primary source of risks. The management’s wrong judgment of the former is the second one.</p>
<h2>Risks&#8217; nature</h2>
<p>From this premise, the Business Case should univocally establish the “owner” of the solution. Therefore, this declaration cannot be left the orphan .This means that level of the producing organization’ mastery of the technology / production’s process / capacity has to be indicated as one of the key elements on which the strategy has been built.</p>
<h2>The importance of strategy</h2>
<p>The word comes from Greek, it means “moving an army”.  This implies the following factors, listed by their importance:</p>
<ol>
<li>Create a structure to face a challenge. The elements span from a command’s chain to a well defined target, where all the energies can be aimed.</li>
<li>A list of benefits (or avoided damages) which can be bargained against the incoming expenses. This includes a robust metric system for keeping a tally of the expenses and gains.</li>
<li>An alternative to the main route is necessary. Whether the intelligence of the “enemy’s willingness” is available or not, other factors like terrain (e.g. logistic conditions) can determine the success of the enterprise.</li>
<li>The route and clear rules for moving the bulk of the forces toward a target must be shared and accepted by every stakeholder.</li>
<li>A leadership that makes sense of the efforts, and then a war chest that could supply money to cover expenses.</li>
</ol>
<p>Keeping the chain of command short, notwithstanding the organization&#8217;s dimension, more layers of strategy are required. Therefore, the cascading logic is maintained through the “managing by exception” golden rule.</p>
<h2>The choices forming the strategy oblige the nature of the risks.</h2>
<p>Given the initial statement, there are these deductions:</p>
<p>1)      Lack or incompleteness of strategy is the paramount risk.</p>
<p>2)      The strategy set the guidelines for the Risk analysis.</p>
<p>3)      The alternative route is the main reference to any plan for tackling problems that hamper the outcome’s delivery.</p>
<h2>Conclusion</h2>
<p>The assumption of responsibility can only be a first step for improving the correct spirit of collaboration. There are several factors that influence this decision. They span from the key-player (the person who has the knowledge) to the brand’s power. The essence of this suggestion lies in the consideration that risks are an integral part of every project; however, the best way to face them is clarity.</p>
<h2>Credits</h2>
<p>Some concepts have been developed on the ideas and documents generously supplied by &#8220;<a href="http://herdingcats.typepad.com/my_weblog/2010/01/risk-management-and-risk-management.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2FHerdingCats+%28Herding+Cats%29&amp;utm_content=Google+Reader" target="_blank">Herding Cats</a>&#8220;</p>
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		</item>
		<item>
		<title>Fractals &#8211; Presenting risks in Business Case</title>
		<link>http://www.magnone.eu/archives/1835</link>
		<comments>http://www.magnone.eu/archives/1835#comments</comments>
		<pubDate>Mon, 20 Jul 2009 17:23:19 +0000</pubDate>
		<dc:creator>Eugenio</dc:creator>
				<category><![CDATA[Prince2]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[fractals]]></category>
		<category><![CDATA[IT industry]]></category>

		<guid isPermaLink="false">http://www.magnone.eu/?p=1835</guid>
		<description><![CDATA[<p class="wp-caption-text">Like squirrels, reserves are essential</p>
<p style="text-align: center;">Risks (negative and Opportunities as positive) are occurrences of an event that would modify the project’s outcome.</p>
<p>Only when the hypothetical course has been set, it is reasonable to evaluate the possible events that will have an impact on the output.</p>
Which are the risks’ sources?
<p>Each “Option” has different risks. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1851" class="wp-caption alignleft" style="width: 160px"><a rel="attachment wp-att-1851" href="http://www.magnone.eu/archives/1835/800px-fox_squirrel_with_sunflowerse"><img class="size-thumbnail wp-image-1851" title="800px-Fox_squirrel_with_sunflowerse" src="http://www.magnone.eu/wp-content/uploads/2009/07/800px-Fox_squirrel_with_sunflowerse-150x150.jpg" alt="Like squirrels, reserves are essential" width="150" height="150" /></a><p class="wp-caption-text">Like squirrels, reserves are essential</p></div>
<p style="text-align: center;"><em><strong>Risks (negative and Opportunities as positive) are occurrences of an event that would modify the project’s outcome.</strong></em></p>
<p>Only when the hypothetical course has been set, it is reasonable to evaluate the possible events that will have an impact on the output.</p>
<h2>Which are the risks’ sources?</h2>
<p>Each “Option” has different risks. Deeper the digging into the details, more accurate will be the output. At a Business Case level, everything can only be evaluated at a high level. This requires that attention shall be paid to the possible effects generated by applying the chosen “Option”.<br />
<strong>All risks are calculated with the following formula:</strong></p>
<blockquote>
<h2 style="text-align: center;">Risk = importance x likelihood.</h2>
</blockquote>
<ol>
<li>The importance’s value is supplied by business vision and confirmed by cost/benefit’s analysis. It is expressed in money (costs and windfalls).</li>
<li>The correct amount should be worked out using the method chosen for the “Investment Appraisal” (following section) <a href="http://en.wikipedia.org/wiki/Capital_budgeting" target="_blank">Capital budgeting</a>.</li>
<li>The likelihood is expressed in percentage (100 represents certainty). The input will be supplied by analyses of similar situations. Working in a familiar environment, where the events had formed a history is a huge bonus for the reliability of the “Risk Analysis” (to be considered as a branch of the “Risk Management”).</li>
</ol>
<h2>Finding the correct values</h2>
<p>The quality of every analysis depends upon three factors:</p>
<ol>
<li>The      reliability of the used formula(s) for retrieving and confirming the incoming data– its acceptance in academia and/or      industry.</li>
<li>The      number (quantity) of data and the correctness of their sources.</li>
<li>The      intelligibility (and subsequent acceptance) of each risk’s label.</li>
</ol>
<p>For the Business Case, these three rules can be easily respected.</p>
<ol>
<li>In      the logic of using “fractals” for producing the logic that sustains all      projects’ documentations, these formulas will be used throughout the whole      project. Those features that were considered “important” will receive more      attention (i.e. resources). The figures forming the vectors (e.g.      significance, costs, stakeholders’ quantity and importance) will be used      as input for the formula for building the “Impact Matrix”.</li>
<li>The      data to be used are coming straightforward from the document itself. This      operational condition offers the opportunity of maintaining sound      connections between the data used for taking decisions and the criteria      adopted for applying them. Giving certainties creates a solid ground for      mutual respect and comprehension.</li>
<li>The      <a href="http://www.magnone.eu/risk-management/list-of-risks" target="_blank">list of projects’ risks</a> offers a broad view of the potential      sources. However, managing a diagram composed of five categories for a      total of forty-five items it is not an easy task. Furthermore, some      categories are fitted for Sponsor (Snr Managers); others are prone to be      considered as blames, more than just hypothesis. This does not reduce the      importance of each item; the remark is focused on considerate way to      propose the risks’ label.</li>
</ol>
<h2>How to present the risks’ impacts</h2>
<p>The ubiquitous matrix (where impacts meet likelihood on a Cartesian Plan) offers a good entry point (<a href="http://www.ruleworks.co.uk/riskguide/risk-profile.htm" target="_blank">good site</a>)</p>
<p>However, the power of this tool is a bit overstated. The essential questions about Risk Management are to be focused on resources (people’s commitment and money available)</p>
<dl>
<dt><strong>Who will be responsible for what</strong></dt>
<dd>Starting from the categorization of the risks, it is obvious that some elements shall be addressed by Senior Manager(s) in conjunction with stakeholders.</dd>
<dt><strong>How much can be spent</strong></dt>
<dd>Other as much as important the allocation of budget for a global (administrative) support of the Project Manager, otherwise the outsourcing to external professionals.</dd>
<dt><strong>Setting the reserves</strong></dt>
<dd>The money to be put aside, are destined to finance all operations that would be activated if the event occurrence has overcome the threshold value.</dd>
<dt><strong>Cultivating controls</strong></dt>
<dd>The system relies on the ability of each person responsible for spotting the increase of danger and understand (at managerial level) the importance and reliability of this signal. <em>People remain the powerhouse of the project.</em></dd>
<dt><strong>Fixing the ceiling</strong></dt>
<dd> Quite often the amount resulting from the matrix (the financial reserves) is astonishing high. It looks like the project is too riskier. The amount to be left as project’s reserve will work as cursor. Only the work-package(s) on production shall be covered . It would be better to close the project, saving what has been done to start with another “Option”, than do not start at all.</dd>
</dl>
<h2>Conclusion</h2>
<p>The Business Case is produced within a small circle of people: Senior Management, major stakeholders, architect/SME and the PM in charge. Everyone is called to take decisions that will form the guidelines. In situation like these, the quest for accuracy could hamper the process. Otherwise, documenting each proposal offers a solid ground for building the framework.</p>
<h2>More readings</h2>
<p><a href="http://www.projectsatwork.com/article.cfm?ID=250401">http://www.projectsatwork.com/article.cfm?ID=250401</a><br />
Image courtesy of: http://ahmandishere.blogspot.com/2006/12/squirrel-intentionality.html</p>
<div class="wp-caption aligncenter" style="width: 69px"><a href="http://www.magnone.eu/wp-content/download/Posts/Fractals – Presenting risks in Business Case.pdf"><img title="PDF-DL" src="http://www.magnone.eu/wp-content/uploads/2009/07/PDF-DL.png" alt="D/load PDF version" width="59" height="52" /></a><p class="wp-caption-text">D/load PDF version</p></div>
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		</item>
		<item>
		<title>Fractals for Business Case – presenting &#8220;Options&#8221;</title>
		<link>http://www.magnone.eu/archives/1763</link>
		<comments>http://www.magnone.eu/archives/1763#comments</comments>
		<pubDate>Fri, 17 Jul 2009 16:55:34 +0000</pubDate>
		<dc:creator>Eugenio</dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[fractals]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.magnone.eu/?p=1763</guid>
		<description><![CDATA[<p>Once the &#8220;Reasons&#8221; are clearly stated, forming the first version of the baseline, the Business Case needs some solutions for starting the operations with clear guidance.</p>
<p>The &#8220;Options&#8221;  should be in the number of three; these are the main properties:</p>

Every option shall cover (in different ways) the needs forming the &#8220;Reasons&#8221;
 While the core is technical [...]]]></description>
			<content:encoded><![CDATA[<p>Once the &#8220;Reasons&#8221; are clearly stated, forming the first version of the baseline, the Business Case needs some solutions for starting the operations with clear guidance.</p>
<p>The &#8220;Options&#8221;  should be in the number of three; these are the main properties:</p>
<ol>
<li>Every option shall cover (in different ways) the needs forming the &#8220;Reasons&#8221;</li>
<li> While the core is technical (e.g. architectural, COTS), each solution needs to be framed into the receiving organization. The impact, of the proposed solution, shall be shown using the <a href="http://en.wikipedia.org/wiki/Cost-benefit_analysis" target="_blank">costs/benefit&#8217;s analysis</a>.</li>
<li> Presenting each commercial (i.e. outsourcing, in-house etc) proposal requires to establish common guidelines about, for example:
<ol type="a">
<li> Weighting the importance of testing in each development phase (from Unit Test to Peer-review).</li>
<li> Configurable GUI.</li>
</ol>
</li>
<li> One of the three solutions proposed, has to minimize the implementation costs. It will include the effects of &#8220;<em>doing nothing</em>&#8221; on the organization. The motivation for this option consists in supplying a reference for the other two.</li>
</ol>
<h2>This is the first test for our design.</h2>
<p>The success will be ideally measured through the overlapping of the two shapes.  This will offer another opportunity to evaluate the respondence of the proposal against the requests.</p>
<p>In order to produce the three candidates, the &#8220;Options&#8221; are focused on our mock-up CRM project. The cost/benefit&#8217;s analysis will be described in the next post.</p>
<h2>First Option</h2>
<dl>
<dt><strong>Framing the proposal into the company&#8217;s environment</strong></dt>
<dd>All the operations (e.g. calls and various ads campaigns) are managed via a &#8220;single center&#8221; developed using &#8220;cloud computing&#8221; tools.</dd>
<dt><strong>Cost/Benefit&#8217;s analysis</strong></dt>
<dd>It requires a lot of features for &#8220;translating&#8221; every different transaction into a financial and operational standard.<br />
Local legislations have to be probed for dealing about the data security.<br />
Both the financial operatives and production floor have only one fob, updated in &#8220;real-time&#8221;.<br />
Increasing the operational speed, the quality of offered services shall increase dramatically. An average of 40% of developers&#8217; time will be allocated to the testing.<br />
The GUIs shall be highly configurable both for line-products and languages &#8211; special features.</dd>
<h2>Second Option</h2>
<dt><strong>Framing the proposal into the company&#8217;s environment</strong></dt>
<dd>At a regional level will be created dedicated centers. Everyone is based on a COTS.</dd>
<dt><strong>Cost/Benefit&#8217;s analysis</strong></dt>
<dd>Lesser costs due to the availability of most of required features. The system&#8217;s core will be common, the needed localizations will be done outsourcing GUIs.<br />
The financial and production centers will be supplied with standard reports approved by regional manager.<br />
The reduced costs for adopting this strategy are balanced by the beefing up of regional coordination centers.<br />
Quality becomes less important, due to the controls carried out by human operators.</dd>
<h2>Third Option</h2>
<dt><strong>Framing the proposal into the company&#8217;s environment</strong></dt>
<dd>Each team of sale-people will prepare standardized spread-sheets, which will be sent to the financial and production sites.</dd>
<dt><strong>Cost/Benefit&#8217;s analysis.</strong></dt>
<dd>Initial costs tends to naught. Bottleneck both in financial and production sites shall be solved either slowing the operations or increasing the personnel attending the sifting and alignment operations.<br />
No issues about quality.</dd>
</dl>
<h2>Overlapping the shapes</h2>
<p>All three &#8220;Options&#8221; must be confronted with the &#8220;Reasons&#8221;. Obviously, this operation should be carried through at the end of the process of issuing the Business Case; however, it could offer a glimpse of the ongoing situation.<br />
<em>Assuming that the proposed COTS (second option) is focused on <a href="http://en.wikipedia.org/wiki/Customer_relationship_management#Operational_CRM">Operational CRM</a>.<br />
This means that some features do not cover all our requirements. In particular, there is a need for more powerful tools dedicated to customers&#8217; behavior analyses. The SME are foisting to add a Business Intelligent application. This solution imposes the scheduled migration of data from the main DB to that dedicated to DWH.<br />
</em></p>
<h2>Working out results through the pictures</h2>
<p>The graphical results can offer a quick and clear view of the impact produced by each &#8220;Option&#8221; on the project. Transforming, orderly, figures into shapes could be easily done using PowerPoint (dimension&#8217;s tab).</p>
<table border="1" width="100%">
<tbody>
<tr><!-- Row 1 --></p>
<td>
<div id="attachment_1767" class="wp-caption aligncenter" style="width: 205px"><a rel="attachment wp-att-1767" href="http://www.magnone.eu/archives/1763/fractals-3"><img class="size-thumbnail wp-image-1767" title="Fractals-3" src="http://www.magnone.eu/wp-content/uploads/2009/07/Fractals-3-150x150.png" alt="First Option" width="195" height="195" /></a><p class="wp-caption-text">First Option</p></div></td>
<p><!-- Col 1 --></p>
<td>
<div class="wp-caption aligncenter" style="width: 222px"><img alt="Second (biased) option" src="http://www.magnone.eu/wp-content/uploads/2009/07/Fractals-2.png" title="Fractals-2" width="212" height="146" /><p class="wp-caption-text">Second (biased) option</p></div>
</td>
<p><!-- Col 2 --></p>
<td>
<p><div id="attachment_1769" class="wp-caption aligncenter" style="width: 205px"><a rel="attachment wp-att-1769" href="http://www.magnone.eu/archives/1763/fractals-4"><img class="size-thumbnail wp-image-1769" title="Fractals-4" src="http://www.magnone.eu/wp-content/uploads/2009/07/Fractals-4-150x77.png" alt="Third Option" width="195" height="195" /></a><p class="wp-caption-text">Third Option</p></div></td>
<p><!-- Col 3 --></tr>
</tbody>
</table>
<h2>Conclusion</h2>
<p>There is no magic in the application of a bit of math and physics for rendering concepts in an objective reality. The adherence to a clearly well-defined set of shared data is fundamental to the credibility of the whole project.</p>
<p><strong><span>“<a href="http://thinkexist.com/quotation/you_may_prove_anything_by/156189.html">You may prove anything by figures</a>” </span></strong><a href="http://en.wikipedia.org/wiki/Thomas_Carlyle" target="_blank">T. Carlyle</a><div class="wp-caption aligncenter" style="width: 169px"><a href="http://www.magnone.eu/wp-content/download/Posts/Fractals for Business Case - presenting Options.pdf"><img alt="D/load PDF version" src="http://www.magnone.eu/wp-content/uploads/2009/07/PDF-DL.png" title="PDF-DL" width="59" height="52" /></a><p class="wp-caption-text">D/load PDF version</p></div>
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		<item>
		<title>Fractals – Designing a Business Case</title>
		<link>http://www.magnone.eu/archives/1709</link>
		<comments>http://www.magnone.eu/archives/1709#comments</comments>
		<pubDate>Thu, 16 Jul 2009 12:43:51 +0000</pubDate>
		<dc:creator>Eugenio</dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[fractals]]></category>

		<guid isPermaLink="false">http://www.magnone.eu/?p=1709</guid>
		<description><![CDATA[<p class="wp-caption-text">Sustaining and pressuring forces</p>
<p>I am proposing the analogy between project&#8217;s documents and fractals, because geometrical rules could help in the process of introducing common methods of measurement. It, therefore, makes easier to set up and manage a PMO and then a program.
Hard facts, emotions, little dirtier secrets (previous mistakes), interpretation of marketing, analysis, new [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1731" class="wp-caption alignleft" style="width: 160px"><a rel="attachment wp-att-1731" href="http://www.magnone.eu/archives/1709/forces"><img class="size-thumbnail wp-image-1731" title="forces" src="http://www.magnone.eu/wp-content/uploads/2009/07/forces-150x150.gif" alt="Sustaining and pressuring forces" width="150" height="150" /></a><p class="wp-caption-text">Sustaining and pressuring forces</p></div>
<p>I am proposing the analogy between project&#8217;s documents and fractals, because geometrical rules could help in the process of introducing common methods of measurement. It, therefore, makes easier to set up and manage a PMO and then a program.<br />
Hard facts, emotions, little dirtier secrets (previous mistakes), interpretation of marketing, analysis, new legislations are among the real drivers for the projects. However, all these elements, sometimes a mix of them, shall be transformed in something rational.</p>
<h2>Focusing on &#8220;rational&#8221; aspects</h2>
<p>Ratio is based on comparison. All different and multifarious elements forming a project shall be counted and or measured using a common standard. It could be money and days.<br />
The usage of geometric shapes could improve the production, recognition and subsequent approval of documents based on graphs (e.g. Gantt).<br />
This approach leaves out a lot of issues that are classified as &#8220;soft-options&#8221;. These have to be dealt with maneuvering space within the budget allowance and a close monitoring from the Sponsor (a good post from Ron Rosenhead)</p>
<h2>How to &#8220;design&#8221; a Business Case</h2>
<p>In my previous <a href="http://www.magnone.eu/archives/1275">post</a>, this document has been presented as a self-sustained list of topics describing the project&#8217;s motivation.<br />
Henceforth a series of posts will be dedicated to develop each element (<strong><em>Reasons, Options, Benefits Expected, Risks, Costs, Timescale, Investment Appraisal, and Evaluation</em></strong>) using the fractals&#8217; concept.</p>
<h2>Reasons (Business needs)</h2>
<p>Maintaining our hypothetical CRM project, the questions proposed on the previous post have to be focused on this environment:</p>
<ol type="1">
<li>Where are located the salespeople?</li>
<li>Do they deal with the same line of products?</li>
<li>Is there just one currency used?</li>
<li>Which is the existing workflow after the order? (Assuming is JIT)</li>
<li>Which is the actual system for recording calls and developing follow-up?</li>
</ol>
<div id="attachment_1759" class="wp-caption alignleft" style="width: 310px"><a href="http://www.magnone.eu/archives/1709/fractals-1-3" rel="attachment wp-att-1759"><img src="http://www.magnone.eu/wp-content/uploads/2009/07/Fractals-12-300x277.png" alt="A suggestion how forces can creates shapes" title="Fractals-1" width="300" height="277" class="size-medium wp-image-1759" /></a><p class="wp-caption-text">A suggestion how forces can creates shapes</p></div>
<p>Behind each of these questions (this is an extremely small sample of the real set), there are the stakeholders. The rules that form the organization are wired in the persons&#8217; behaviors. This is one of the &#8220;soft-options&#8221; elements that shall be considered, much earlier than the simple plans for training. The users will form a jury that can condemn a technical good result, just for not having being properly sold.</p>
<p>We can assume that the most important driver is the standardization of procedures through different countries.<br />
In this situation, the technical issues (e.g. networking) shall be blended with financial aspects like currency markets.</p>
<h2>Getting the picture</h2>
<p>In the previous post, it has been hinted how to transform requests into more &#8220;<em>visible</em>&#8221; lines. The whole lot can take the form of a &#8220;complex&#8221; figure.<br />
The concept could be explained using vertex for representing each <em><strong>&#8220;Reason</strong></em>&#8221; that will be connected &#8211; for example, to create a star. In this way, there are two &#8220;<em>geometrical</em>&#8221; elements for each &#8220;<em>Reason</em>&#8220;:</p>
<blockquote>
<ul>
<li>Height &#8211; can be easily associate to importance (impact to the business) that dictates the priority.</li>
<li>Steepness (angle between the base and the slope) &#8211; would measure the base (i.e.  support from stakeholders). This gives an idea about the number and urgence/importance of required functions.</li>
</ul>
<p>In our example, each &#8220;<em>Reason</em>&#8221; takes the shape of a triangle (the basic geometrical figure). Its area can lodge the capacites; these are to be viewed as <a href="http://en.wikipedia.org/wiki/Vector_(geometric)" target="_blank">vectors</a> :</p>
<ol>
<li>Direction: offers the compatibility of the &#8220;request&#8221; within the &#8220;Reason&#8221;</li>
<li>Magnitude: it could be the added business value or the impact on the workflow (saved costs)</li>
</ol>
<p>The magnitude&#8217;s figures be easily ordered for further analyses.
</p></blockquote>
<h2>Conclusion</h2>
<p>The picture of the business environment, in terms easily connectable with figures, makes easier to present the subsequent hypothesis.</p>
<p>&#8220;<em><strong>My subject enlarges itself, becomes methodized and define, and the whole, though it be long, stands almost complete and finished in my mind, so that I can survey it, like a fine picture or a beautiful statute, at a glance.</strong></em>&#8220;<a href="http://en.wikipedia.org/wiki/Mozart" target="_blank"><br />
Wolfgang Amadeus Mozart</a></p>
<h2>More readings</h2>
<p><a href="http://www.ogc.gov.uk/documentation_and_templates_business_case.asp" target="_blank">http://www.ogc.gov.uk/documentation_and_templates_business_case.asp</a><br />
<a href="http://austega.com/florin/ALGEBRAIC%20FRACTALS-FRACTAL%20VARIETIES.htm" target="_blank">http://austega.com/florin/ALGEBRAIC%20FRACTALS-FRACTAL%20VARIETIES.htm</a></p>
<p>Image from: <a href="http://weblab.open.ac.uk/firstflight/images/forces/forces.gif" target="_blank">http://weblab.open.ac.uk/firstflight/images/forces/forces.gif</a></p>
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		<title>Fractals as visual patterns for building sound projects</title>
		<link>http://www.magnone.eu/archives/1657</link>
		<comments>http://www.magnone.eu/archives/1657#comments</comments>
		<pubDate>Wed, 15 Jul 2009 12:55:28 +0000</pubDate>
		<dc:creator>Eugenio</dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[fractals]]></category>

		<guid isPermaLink="false">http://www.magnone.eu/?p=1657</guid>
		<description><![CDATA[<p><p class="wp-caption-text">A natural application of fractals</p>
There are some useful concepts that can sustain the adoption of fractal as “thinking strategy”.</p>
<p>A mathematical fractal is based on an equation that undergoes iteration, a form of feedback based on recursion.</p>
<p>This could be roughly translated with the following definition:
The same structure can be scaled into the smallest dimension, maintaining [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1666" class="wp-caption alignright" style="width: 160px"><a rel="attachment wp-att-1666" href="http://www.magnone.eu/archives/1657/fern"><img class="size-thumbnail wp-image-1666" title="fern" src="http://www.magnone.eu/wp-content/uploads/2009/07/fern-150x150.gif" alt="A natural application of fractals" width="150" height="150" /></a><p class="wp-caption-text">A natural application of fractals</p></div><br />
There are some useful concepts that can sustain the adoption of fractal as “thinking strategy”.</p>
<p>A mathematical fractal is based on an <a title="Equation" href="http://en.wikipedia.org/wiki/Equation">equation</a> that undergoes <a title="Iteration" href="http://en.wikipedia.org/wiki/Iteration">iteration</a>, a form of <a title="Feedback" href="http://en.wikipedia.org/wiki/Feedback">feedback</a> based on <a title="Recursion" href="http://en.wikipedia.org/wiki/Recursion">recursion</a>.</p>
<p>This could be roughly translated with the following definition:<br />
<em><strong>The same structure can be scaled into the smallest dimension, maintaining the same pattern using the feedback.</strong><br />
</em><br />
A project is formed by the interactions (synergies) among the following areas:<br />
<strong>Business Case <em>(why)</em><br />
Organization <em>(who)</em><br />
Planning <em>(when)</em><br />
Progress assessment <em>(how much)</em><br />
Risk management <em>(what if)</em><br />
Quality <em>(whereas)</em><br />
Change management <em>(whence)</em> <a href="http://www.merriam-webster.com/dictionary/whence">http://www.merriam-webster.com/dictionary/whence</a><br />
</strong><br />
Each different (Prince2) “theme” inherited peculiar aspects from its major actors. From the Sponsor (and customers’ approvers) to developers, every person who will work on the project needs to share a common logic. The aim, to be understood and convincingly shared, shall be clearly presented and associated with a <em><strong>“logical logo”</strong></em>.<br />
From the beginning, these shall be considered threads, which will be woven in order to create a seamless banner. It will be the project’s flag.<br />
Some links could appear more natural than others. Listening to the major stakeholder in a meeting that involves all key-players can facilitate the search for the items that will form the knots.</p>
<blockquote><p>The pattern, that will be shown in every decision and embedded in each document, shall be built in a unique way.
</p></blockquote>
<h2>An example </h2>
<p>In order to create a project about improving the coordination of work-force using CRM. If the main aim of the project is about increasing the follow-up yielding, there are some essential topics to be investigated:</p>
<ol>
<li>Which      are the business drivers that support these features?</li>
<li>How these requests are developed into a topic mature enough to be encased in a project?</li>
<li>Which are the other important features or benefits?</li>
<li>How the latter are connected to the main one?</li>
<li>Are there available analyses of the company’s workflow?</li>
</ol>
<p>Focusing on the meta-information (i.e. how, where, who, why, when) it should be possible to catch the logic of their connections. The way they have been collected, can offer a good hindsight about the company’s culture; a key for preparing the pattern to be shared by all stakeholders.</p>
<p>In order to render pictorially the relationship among the features, it is fundamental to understand how they were picked up. Again some questions could make the process easier:</p>
<ol>
<li>Was it a “one person” intuition? How had been that pushed through the (group) of approvers? If so, how the approvers took their decision?</li>
<li>Did      it come from an external audit? If so, how had been it perceived by the stakeholders (users)? Or were “users” proposing the issue?</li>
</ol>
<p>The intrinsic value of these questions consists in the possibility of drawing the shape of the decision’s process.</p>
<ol>
<li>Is it a sharp vertex?</li>
<li>Is there just one apex or are there many important drivers?</li>
<li>Are the other items on the same priority’s level?</li>
<li>How many people (stakeholders) are pushing for each of the points?</li>
</ol>
<p>The results’ of above analysis could easily help to draw the first draft of the pattern.</p>
<p>However, this pattern – to be in working conditions – has to contain (at least) the following elements:</p>
<ol>
<li>One vertex for each “Benefit”</li>
<li>The steepness of the slopes for showing the impact on the business (sheer slopes show the priority)</li>
</ol>
<h2>Drawing and then counting</h2>
<p>Just using the whiteboard, it is possible to pinpoint the sources that supply the “Reasons” (those will be stated in the Business Case), connecting the points with lines a geometric figure will come out. It could be complex. However, all the stakeholders can find their own expectations and an introduction of these outlined requirements. In a certain way, Risks, Cost and Timescale can be figured out.</p>
<p>In the next post, this concept will be refined and tested through the application to the Business Case.</p>
<h2>Conclusion</h2>
<p>Finding a design for the project helps it in many ways. People can more easily understand the logic and so joining the common effort with more consciousness.</p>
<p><em><strong>One image is worth thousand words (N. Bonaparte)</strong></em></p>
<h2>More readings</h2>
<p><a href="http://crossderry.wordpress.com/2009/07/12/our-relocation-project-capabilities-vs-specs/" target= "_blank">http://crossderry.wordpress.com/2009/07/12/our-relocation-project-capabilities-vs-specs/</a><br />
<a href="http://www.gantthead.com/article.cfm?ID=250051" target=_blank"> http://www.gantthead.com/article.cfm?ID=250051</a><br />
<a href="http://austega.com/florin/ALGEBRAIC%20FRACTALS-FRACTAL%20VARIETIES.htm" target= "_blank">http://austega.com/florin/ALGEBRAIC%20FRACTALS-FRACTAL%20VARIETIES.htm</a></p>
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		<title>Gantt -2 (Business Case)</title>
		<link>http://www.magnone.eu/archives/1275</link>
		<comments>http://www.magnone.eu/archives/1275#comments</comments>
		<pubDate>Wed, 01 Jul 2009 11:09:28 +0000</pubDate>
		<dc:creator>Eugenio</dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[Gantt]]></category>

		<guid isPermaLink="false">http://www.magnone.eu/?p=1275</guid>
		<description><![CDATA[<p>The project has to answer to a (reasonably) well defined need. This answer, to be useful, has to be centered in only one logic that will be transformed into a product.</p>
<p>Complex products are composed by different parts kept together by an unique logic. If, sometimes, it is possible to release prototypes with some &#8220;visible&#8221; features; [...]]]></description>
			<content:encoded><![CDATA[<p>The project has to answer to a (reasonably) well defined need. This answer, to be useful, has to be centered in only one logic that will be transformed into a product.</p>
<blockquote><p>Complex products are composed by different parts kept together by <strong>an unique</strong><em> logic. If, sometimes, it is possible to release prototypes with some &#8220;visible&#8221; features; it does not mean that the whole product can always be split into separate objects, where each of these parts can be delivered to the customers for their approval.</em></p></blockquote>
<div class="wp-caption alignleft" style="width: 160px"><img title="business case" src="http://www.magnone.eu/wp-content/uploads/2009/06/businesscase.jpg" alt="Another kind of business case" width="150" height="150" /><p class="wp-caption-text">Another kind of business case</p></div>
<p>From this starting point, the want for single documents that contains the whole logic is essential.<br />
<strong>Everything starts with the Business Case. It is the first and most important baseline for an evolutionary process that includes some iteration.</strong><br />
It belongs to the Sponsor (aka Executive) and forms the guidelines for issuing the Project Manager <a href="http://www.magnone.eu/prince2-templates/p2-project-mandate" target="_blank">mandate</a>.<br />
The reasons, for repeating these concepts during the Gantt&#8217;s analysis, stem from the need of creating a solid frame for referencing the workflow. The latter will be adapted to each company&#8217;s organization necessities.<br />
These are the elements that compose the Business Case:</p>
<dl>
<dt><strong>Reasons:</strong></dt>
<dd>The drivers as presented by the &#8220;external&#8221; stakeholders.</dd>
<dd>The main outcome&#8217;s features are presented (possibly in order of priority).  Whenever possible an estimation of their stability has to be included. This will influence both the estimations&#8217; validity and the <strong>Change Management</strong>)</dd>
<dd>The customers&#8217; organizational aspects have to be briefed highlighting the approvers and influencers.</dd>
<p>It is fundamental to set clearly the type of output (e.g. product or service). Any reference to further maintenance and/or evolution is a key point for the choices to be taken in the next sections.</p>
<dt><strong>Options</strong> (listed subsequently)</dt>
<dd>The available alternatives have to be produced for the following areas:</dd>
</dl>
<ol>
<li>Technical architecture</li>
<li>Approach (e.g. COTS, from scratch, prototype etc.)</li>
<li>Managerial strategy</li>
<li>Stakeholder&#8217;s analysis</li>
<li>Communication &amp; Collaboration plan</li>
<li>Schedules imposed by external factors</li>
<li>Quality
<ol type="a">
<li>Test strategy</li>
<li>Frequency and type of reviews and reporting</li>
</ol>
</li>
<li>Procurement strategy</li>
<li>Contract type</li>
<li>Outsourcing</li>
<li>Vendor list</li>
<li>Documentation
<ol type="a">
<li>Future maintenance</li>
<li>Handover to implementation team</li>
<li>Communication among various stakeholders (from requirements to accomplishments)</li>
<li>Manuals destined to training</li>
<li>Administration chores</li>
<li>Meeting minutes</li>
</ol>
</li>
</ol>
<dl>
<dt><strong>Benefits Expected</strong></dt>
<dd>The Business Case is owned by the Sponsor, but it is “used” by PM as well.</p>
<p>This requires including the “business vision” and then its strategical application to the project.</p>
<p>From the PM’s point of view, the strategy has to be focused on delivering the outcome as chartered in the stakeholders’ agreement (something subjected to be change at happenstance).</p>
<p>A solution for improving the success’ opportunities can be offered by linking benefits with the corresponding final product feature (Kano Model). This approach could offer a stronger lever for dealing with customers asking for lodging further requests (unsupported by an increase of budget / delivery time).</p>
</dd>
<dt><strong>Risks</strong></dt>
<dd>In this preliminary phase, it is possible to outline their nature. The <a href="http://www.magnone.eu/list-of-risks" target="_blank"> list</a> can help the PM and Sponsor to exclude those do not represent a menace to the project’s survival.</p>
<p>Other two essential sources for laying out the Risk Analysis come from:</p>
<ol>
<li>Stakeholders’ analysis</li>
<li>Design walkthrough</li>
</ol>
<p>Usually a narrow range of choices is a potential source of risk. This is due to the supposed indispensability of the &#8220;supplier&#8221;.</p>
</dd>
<dt><strong>Costs</strong></dt>
<dd>Available budget. This amount shall be confirmed by WBS results and should include tolerances (reserves). These have to be differentiated between those available to the PM and those requiring the Sponsor approval.</dd>
<dt><strong>Timescale</strong></dt>
<dd>Delivery date(s). Again the values provided by the estimations have to confirm the feasibility of the enterprise. The nature of the outcome and the customers&#8217; interest could favorite the schedule of various releases.</dd>
<dt><strong>Investment Appraisal</strong></dt>
<dd>This is a topic to be tacked at two levels.</dd>
<dd>
<ul>
<li>The (beneficial) impact(s) of the project on the business shall be stated by sponsor and/or stakeholders.</li>
<li>While the Project Manager has to be aware of the influence of the project on the whole business, he/she must keep the focus on the daily management of all tasks that allow the delivery of needed outcome.<br />
At PM&#8217;s level the project&#8217;s value is the budget made available.</li>
</ul>
</dd>
<dt><strong>Evaluation</strong></dt>
<dd>This section pertains to the Sponsor. It contains the results of the &#8220;Investment Appraisal&#8221; (financial) benefits to be weighted against the costs.</dd>
</dl>
<h2>Conclusion</h2>
<p>The project is a complex enterprise. It requires the strong and clear willingness of participants to spend their resources (money and energy) for delivering an outcome that fulfills their expectation.</p>
<p>The adoption of a common pattern (as distilled sum of previous learned lessons) renders this operation easier. It has to be flexible enough for responding to each specific environment.</p>
<p><a href="http://www.brainyquote.com/quotes/quotes/h/henryford104352.html"> <strong>A business that makes nothing but money is a poor business.</strong></a></p>
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