Leaders are able to grasp the core of the concept. This is the start for the process of evaluating what can be (temporary) compressed for the sake of a better message. Therefore, the job mainly consists in the listening the request(s). These will be properly put into the working environment and then filtering the essential words; those which make the clear picture and a proper frame.
Analyzing the process
This process has three main phases (the production includes the data collection and their verification):
- Production
- Delivery
- Acceptance
And then the two actors:
- Leader.
- His/her (potential) followers:
Change their respective roles as shown in the following table:
| Production | Delivery | Acceptance |
| Leader: active and hidden | Leader: active and overt | Leader: standing passive |
| Followers: passive | Followers: passively overt | Follower: actively judging |
Therefore, its elements can be viewed differently.
| Element | Positive | Negative (short) | Negative (long) |
| Time spent on process | Pondered decision | Impulsive | Indecisive |
| Message length | Efficient | Slogan | Verbose |
| Number of elements | Clear | Incomplete | Confusing |
This table shows how the attitude created by the reception influences the results (from success to failure).
The recipe for the success: making menus
There are two ways for increasing the message “readability” and then improving its acceptance’s rate.
1) Condensation (number of items and then quantity of words used)
2) Orientation (changing priority and then quality of the words used)
Both strategies can live together. The former would form the introduction; then, after a brief pause left for enabling the audience to stay for the longer version. This is also true for documents issuing; a careful use of an outlined Table of Contents allows the readers a preferred path.
Conclusion
The introduction must contain the message core. Then, an outlined index will offer different paths either in viewpoint (areas of interests) or deepening.
Quote:
the title comes from General C. Powell

