Leaders are great simplifiers

Leaders are able to grasp the core of the concept. This is the start for the process of evaluating what can be (temporary) compressed for the sake of a better message. Therefore, the job mainly consists in the listening the request(s). These will be properly put into the working environment and then filtering the essential words; those which make the clear picture and a proper frame.

Analyzing the process

This process has three main phases (the production includes the data collection and their verification):

  1. Production
  2. Delivery
  3. Acceptance

And then the two actors:

  1. Leader.
  2. His/her (potential) followers:

Change their respective roles as shown in the following table:

Production Delivery Acceptance
Leader: active  and hidden Leader: active and overt Leader: standing passive
Followers: passive Followers: passively overt Follower: actively judging

Therefore, its elements can be viewed differently.

Element Positive Negative (short) Negative (long)
Time spent on process Pondered decision Impulsive Indecisive
Message length Efficient Slogan Verbose
Number of elements Clear Incomplete Confusing

This table shows how the attitude created by the reception influences the results (from success to failure).

The recipe for the success: making menus

There are two ways for increasing the message “readability” and then improving its acceptance’s rate.

1)    Condensation (number of items and then quantity of words used)

2)    Orientation (changing priority and then quality of the words used)

Both strategies can live together. The former would form the introduction; then, after a brief pause left for enabling the audience to stay for the longer version. This is also true for documents issuing; a careful use of an outlined Table of Contents allows the readers a preferred path.

Conclusion

The introduction must contain the message core. Then, an outlined index will offer different paths either in viewpoint (areas of interests) or deepening.

Quote:

the title comes from General C. Powell

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