Time vs. Energy (the importance of quality)

Using time, as the most important quantity to measure efforts, means singling out just one of the elements that forms customers’ satisfaction.Who does want to pay just for punctuality and consumed time?

As managers we usually calculate the effort in terms of time. As customer we use money to buy something that gives us energy (from food to security). In fact, as human beings we live on energy levels.

In projects, we have to manage people’s energy (prodding their interests) in order to satisfy the customers’ stated needs.  The adoption of time as only or major metric to gauge efforts does not consider the quality of results.

Quality, in a project environment, can be defined as reasonable correspondence between results and requirements and the available resources. The “reasonability” stands for the necessary allowance in human relationships.
A good chunk of managers’ energy is dedicated to the art of selling.

1. Organization concepts must be sold to stakeholders for gaining their attention. Therefore, we can drive team’s energies on the target.
2. Results shall be sold to the sponsors.

Selling the result is necessary, at least, as well as delivers it.